# Shopify Markets

> Shopify Markets is how one Shopify store sells into several countries, with local pricing, currency, duties and domains.

- Source: https://storestandards.com/glossary/shopify-markets/
- Also called: Markets
- Updated: 2026-08-14
- Author: Ruth Alderman, Words, Store Standards

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One store, several countries, without running a separate site for each.

## What it handles

- Prices and currency per country, rounded to look local
- Duties and import fees, quoted at checkout instead of surprising the
  customer
- A local domain or subfolder, with the right language
- Which products are on sale where

## What it does not touch

Your stock. There is one count behind every market, held at your
[locations](https://storestandards.com/glossary/shopify-location/) as always, so opening a market does
not give you more to sell.

It also does not ship anything. Cross-border freight is still cross-border
freight, and it belongs in your
[landed cost](https://storestandards.com/glossary/landed-cost/) thinking on the way out as much as on
the way in.

## Where it goes wrong

A market is opened because it is two clicks, and the first order costs more to
ship than it earned. Price a market against real carrier rates before you
publish it, not after.

The other one is duties left unquoted. The parcel arrives, the courier asks
the customer for thirty pounds, and you have bought a refund and a bad review
for the sake of a checkout field. That is worse on any
[sales channel](https://storestandards.com/glossary/sales-channel/) where the customer never saw your
site at all.

## Related terms

- [Sales channel](https://storestandards.com/glossary/sales-channel/): A sales channel is somewhere your Shopify products are on sale, such as your website, a marketplace, or a till in a shop.
- [Shopify Plus](https://storestandards.com/glossary/shopify-plus/): Shopify Plus is the enterprise tier, with higher limits, more locations and staff, and control over parts of checkout the other plans cannot touch.
- [Landed cost](https://storestandards.com/glossary/landed-cost/): Landed cost is what a unit of stock cost by the time it reached your shelf, including freight, duty and handling.