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Store Standards
Store Standards

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Brand

Brand and media kit

Logos, colours and type for anyone writing about us or building on our apps.

The logo

A barcode with one bar picked out. That bar is the standard we are named for.

  • Store Standards

    Primary lockup

    Mark and wordmark, locked together

    SVG
  • Mark

    App icon and avatar

    SVG
  • Store Standards

    Wordmark

    Type only, where the mark already appears

    SVG
  • Store Standards

    Reversed lockup

    For dark backgrounds

    SVG

Please do

  • Leave clear space of at least the mark height on every side.
  • Use the dark lockup on light backgrounds and the reversed one on dark.
  • Scale it as one piece. The mark and wordmark are locked together.

Please do not

  • Recolour the mark, or change which bar is volt.
  • Stretch, rotate, outline or add a shadow to any of it.
  • Place the logo on a photograph or a mid-tone colour.

Colour

Black and white, and one volt green that is only ever a fill.

  • Paper

    #FFFFFF

    Page background

  • Ink

    #161616

    Body text and primary buttons

  • Muted

    #6F6F6F

    Secondary text

  • Line

    #E3E3E3

    Borders and rules

  • Volt

    #C6FC00

    Accent fills, one per screen

  • Panel

    #040404

    The inverted band

Volt is 1.2:1 against white, so it can never be text or a hairline on a light page. It goes behind near-black text, or on a dark ground. On a wide-gamut screen it renders 17% more saturated than sRGB can reach.

Type

Two typefaces, both open source, one job each.

  • Headlines and anything at display size

    Variable 100–900 · used at 600

    Counting the same box twice

  • Everything a person actually reads

    Variable 100–900 · used at 400–600

    Counting the same box twice

Writing about us?

For interviews, fact checks or a screenshot that is not here, email the team and we will come back to you.

Email the team